Month: June 2014

The world is shrinking

With the advent of the Internet, communication across borders and time zones happened at lightning speed. Global companies could reach customers without leaving the comfort of their office through video conferencing. Each day it seems that news ways are created to make our lives simpler, removing historical barriers as language and currency.  Enter Bitcoin. This digital currency created in 2008, and still today it us unclear just whose brainchild it might be. Also called cryptocurrency, Bitcoin is gaining popularity as a way to pay for purchases in both brick and mortar stores and the Internet. Take a look at quick description of how Bitcoins work:

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Marketing with a conscience

donna_scarecrowThey may pull at your heartstrings or inspire you to action. Cause marketing attempts to do just that while at the same time inspire loyalty to their brand.

Companies like Chipotle have tapped the popularity of short films to bring their message to the masses about their Food with Integrity mission. In their thought-provoking short film, The Scarecrow (2013) and its companion game, they depict a world where crows use scarecrows to perpetuate the facade that food is produced in the most healthy ways possible. As the film continues, you see the scarecrow becomes disillusioned by the fact that the food is mass produced, compromised by chemicals and cows and chickens are raised in inhumane living conditions. Pretty heavy duty messaging for a brand that wants you to not only frequent their restaurants, but also to join their cause. (more…)

Take your health selfie

Apple_-_iOS_8_-_HealthIn healthcare marketing, we try to empower people to take control of their health by making healthy choices, seeing their doctor regularly, and exercising regularly. These choices alone do not ensure that people with become an active participant in their own health. There are tens of thousands of smartphone and tablet apps that allow people to measure their steps, track their cycling route, log their food in take and chart their weight loss. Creating a fun and often interactive way for people see their results will help them to get excited about their health.

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Consumer data: a double-edged sword

truth-infographic-thumbnailYou’re not anonymous. Your location can be recorded on your smartphone, and while this is an advantage if you’re trying to find directions or restaurant nearby, when does it become invasive? Your behavior online allows your device – computer, smartphone, tablet – develop a relationship with you that you may not always want. They remember your likes sometimes better than your best friend.

Finding the right audience is key to any marketer. But with messages bombarding consumers everywhere they turn, how can we be sure our messages are being heard? We need data. And not just name and email address. We need to know who is more likely to purchase a new vehicle, buy a new house, or need a colonoscopy. Timing is critical. You want your message to be available at the time the consumer is making their choice. We also need to know how those people like to receive messages web ad, email, or word of mouth. All of these considerations lead us back to the need for data.

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