Month: July 2014

Finding the right audience the first time

header-PrivacyWe all like the convenience of accessing the internet on our mobile devices. But there may be a trade-off with that convenience. From a March 2014 story from 60 Minutes’ Steve Kroft, we know that data brokers are gathering hundreds of data points us that are used to create target marketing messages based on our behaviors online. While many Internet users may be naive that such a practice is occurring, it’s big business and growing every day. For marketers, the ability to target potential customers using this data is appealing. Marketing budgets are often the first things cut when times get tough, making it even more important to be able to prove a substantial return on investment.  (more…)

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Don’t overlook Baby Boomers in your digital strategy

boomer-shopping-onlineFor those raised in an era without the internet, smartphones, and the ability to always be connected to the news and latest trends, understanding new media can be a challenge. For marketers that attempt to engage audiences that don’t logon to social media is also a challenge. For decades, marketers relied on traditional media like newspapers and radio, to reach all demographic groups. These one-size fits all marketing plans just don’t fit anymore. But the times are changing; According to a 2013 survey conducted by Google, the number of Baby Boomers (born 1946-64) using the internet and social media continues to grow. As the survey indicates, Boomers (and seniors) are active online, spending an average of 19 hours per week online, far overshadowing the amount of time spent reading a magazine or newspaper or listening to the radio. Long thought the preferred method to engage with this age group; the data supports a marketing campaign that migrates away from newspaper advertising and to investing more heavily one online campaigns.  (more…)

The power of photo sharing

In our world where we are constantly bombarded by information, use of images and video help bring attention to your post, advertising, or tweet.  This is not a new phenomenon. We started out with picture books as kids, letting the picture tell us the story with very little words. Today, although our vocabulary and reading comprehension have grown considerably, we still look of quick ways to get our news of the day or to simply be entertained.
sydney harbour

More than 500 million photos are shared each day. As the quality of cameras on cellular phones continues to improve, the images produced can rival those taken with compact cameras. For photographers like me, can be a little frustrating to see an image of a beautiful landscape and find out that is was captured on an iPhone. Photographers typically put a lot of thought and planning when trying to capture the perfect image – light, shadow, exposure, and clarity. (more…)