For those raised in an era without the internet, smartphones, and the ability to always be connected to the news and latest trends, understanding new media can be a challenge. For marketers that attempt to engage audiences that don’t logon to social media is also a challenge. For decades, marketers relied on traditional media like newspapers and radio, to reach all demographic groups. These one-size fits all marketing plans just don’t fit anymore. But the times are changing; According to a 2013 survey conducted by Google, the number of Baby Boomers (born 1946-64) using the internet and social media continues to grow. As the survey indicates, Boomers (and seniors) are active online, spending an average of 19 hours per week online, far overshadowing the amount of time spent reading a magazine or newspaper or listening to the radio. Long thought the preferred method to engage with this age group; the data supports a marketing campaign that migrates away from newspaper advertising and to investing more heavily one online campaigns. (more…)
In our world where we are constantly bombarded by information, use of images and video help bring attention to your post, advertising, or tweet. This is not a new phenomenon. We started out with picture books as kids, letting the picture tell us the story with very little words. Today, although our vocabulary and reading comprehension have grown considerably, we still look of quick ways to get our news of the day or to simply be entertained.
More than 500 million photos are shared each day. As the quality of cameras on cellular phones continues to improve, the images produced can rival those taken with compact cameras. For photographers like me, can be a little frustrating to see an image of a beautiful landscape and find out that is was captured on an iPhone. Photographers typically put a lot of thought and planning when trying to capture the perfect image – light, shadow, exposure, and clarity. (more…)
In a world of hyper connectivity, having customized content pushed to us on our mobile devices, tablets, and wherever we access the internet is just part of our daily lives. Devices formerly considered low-tech like refrigerators can now interact with us by providing customizable apps for grocery lists, managing our calendars, and checking the weather forecast. Still, even with the advent of smart TVs and thermostats, there were some items in our lives that we figured would never connect to the internet or serve as a tool for marketing messages.
An UK-based company EVRYTHNG has the technology to change all the rules of marketing communications once again. With their application, consumers can create a web profile or Active Digital IdentityTM for ANY physical object. Why is this development important to marketers? It provides another opportunity to create customer loyalty and build brand relationships. Your bicycle can have its own profile on Facebook and connect with other products. Your camera can tell you where to go for the best photo opportunities. And your medication can tell you when it’s time for a dose. While this new level of connectivity may be too intrusive for some, for companies and their customers, it allows for a stronger bond.